Lead a team product and content designers building agentic and core product experiences for a SaaS analytics platform serving Fortune 500 companies. Shipped agentic chat, subagents, monitoring, and quality response features from 0 to production.
Drove company ARR from $100M to $142M over two years by designing co-creation experiences with Tier 1 prospects — accelerating deal velocity and expanding average persona usage from 1.8 to 3.4 role types per customer, directly increasing product stickiness.
Improved core product usability by 44% via UXlite surveys across the product suite (average task satisfaction score from 2.5 → 3.6), and reduced time-to-complete the primary job to be done from 6.3 minutes to 20 second with global search.
Built an AI-native design practice: integrated LLM tools into ideation, prototyping, content, and developer handoff workflows. Established a skill.md design system via Claude that standardized quality across the team and accelerated ship velocity.
Expanded the product trio model to include pre- and post-sales customer success partners, creating a discovery process for large initiatives that shortened research cycles, built executive trust, and raised design quality.
Acted as IC on the Global UI team for high-priority initiatives including a full navigation overhaul, funnel analytics redesign, and the launch of global search in partnership with the executive team.

Led a team of 14 — design managers, product designers, researchers, and content designers — building tools for small business owners to create website and digital front doors for their business.
Grew CMS Hub ARR from $57M to $90M in 18 months by refocusing the team on usability improvements and enabling the launch of CMS Free — the highest-performing customer acquisition lever HubSpot had seen in a decade, hitting 132% of acquisition target.
Partnered to define strategy for Content Platform with the goal of reducing customer relearning costs across HubSpot's content creation tools. Successfully launched multi-Knowledge Base within 6 months, enabling Service Hub to add $60K ARR in its first month.

Led a team of 5 UX specialists (UX/UI, design technology, and user research) supporting a $3.5B business.
Designed and presented a Data Infrastructure Strategy to executive leadership, securing investment to modernize the tech stack and align product capabilities to commercial client needs.
Developed the value proposition for receivables automation through client and stakeholder interviews; partnered with business leads to build a plan accounting for client ROI expectations and user pain points.

Saved $14M in projected costs by aligning 22 teams across the Enterprise through service blueprints, stakeholder interviews, and Design Thinking workshops — separating high-value bespoke needs from scalable product improvements.
Led a group of 3 designers and 15 partners to overhaul Account Opening through CX ethnography, post-pilot interviews, and architecture workshops. Moved client input from unstructured email and paper to structured Salesforce case data, increasing online account opens by 18%.

Scaled the team from 3 to 8 strategists, content, and service designers to redesign support for 1.2M weekly users — introducing automation for low-friction events and bilingual support reaching 20% of the driver base.
Launched full Spanish-language support for drivers and passengers across multiple cities in 8 months, coordinating 12+ teams on ticket volume prediction, hiring standards, and localization.

Designed clinical workflows for an internally grown medical device startup targeting hospital general wards and skilled nursing facilities. Partnered with Legal to deliver FDA usability documentation and risk mitigation strategy.

Led ethnography and discovery for new clinical use cases. Produced wireframes, visual designs, prototypes, and annotations; facilitated co-creation workshops to drive innovation and cross-functional alignment.

Virginia Commonwealth University — Master of Product Innovation, 2015

University of Massachusetts, Amherst — Master of Fine Arts, Painting, 2013

Virginia Commonwealth University — Bachelor of Fine Arts, Painting + Printmaking, 2010